ART DIRECTION—DESIGN
sarah@drex.studio
713–882–6780
IG→ @drex.studio












→03—Lila’s English Toffee





CREATIVE ROLES—


Branding
Packaging Design
Collateral Design
Illustration











Lila’s is a boutique English Toffee maker that specializes in high-end chocolate covered toffee bars based out of Dallas, TX. Tasked to create a narrative for the story of Lila— the client’s grandmother and to create several brand motifs and illustrations based on different aspects of her legendary tale. The project involved establishing two separate but cohesive brand identities, for a high end and a lower end consumer market (think Target vs. Barney’s) and the creation of collateral and packaging design with completely custom die lines for different sized box construction.