→02—Bike New York
Developed Style Guide
Bike New York by Pentagram on Vimeo.
In collaboration with Pentagram and Emily Oberman’s team I helped to finalize the new branding, website and style guide for NYC non profit Bike New York. After building the framework for the 2015 Five Boro Bike Tour I later transitioned to work as the in house designer and acted as the Brand Ambassador for the BNY team. While working in house I helped create the environmental design, signage, collateral and print/digital advertising for the Five Boro Bike Tour, 2015 and established the creative guidelines for other future events.