→02—Bike New York




CREATIVE ROLES—

Event Branding
Brand Ambassador
Developed Style Guide
Environmental Design
Collateral
Illustration




Bike New York by Pentagram on Vimeo.







In collaboration with Pentagram and Emily Oberman’s team I helped to finalize the new branding, website and style guide for NYC non profit Bike New York. After building the framework for the 2015 Five Boro Bike Tour I later transitioned to work as the in house designer and acted as the Brand Ambassador for the BNY team. While working in house I helped create the environmental design, signage, collateral and print/digital advertising for the Five Boro Bike Tour, 2015 and established the creative guidelines for other future events.