https://drex.studio drex.studio Mon, 30 Jan 2023 19:28:35 +0000 https://drex.studio en https://drex.studio/Home Thu, 02 Dec 2021 15:14:25 +0000 drex.studio https://drex.studio/Home DREX.STUDIO SELECTEDWORKS ︎︎︎ PYBFF︎︎︎ MOTTO FOLLOW YOUR GUT︎︎︎ HEALTH∙ADE MOSAICS︎︎︎ HUMMINGBIRD IN-APP MEDIA︎︎︎ OURA RING SS—20 MINI MAG︎︎︎ ROTHY’S GARDEN WALK︎︎︎ ROTHY’S MOVEMENT︎︎︎ ROTHY’S 3 IN 3︎︎︎ THINX © 2018—2025 SARAH DREXLER https://drex.studio/CV-Resume Fri, 24 Jul 2020 19:41:36 +0000 drex.studio https://drex.studio/CV-Resume FREELANCE ︎︎︎ Drex.studioCreative Director—Ongoing Clients Include—Birchbox, Health-Ade, Hummingbird, Komun, Paravel, Motto, Jupiter, OGX, Foster Grant, Biggby Coffee, A+ Type Foundry, SISTER Studio (NYC/LDN), Upperquad (SF), Chalk 242 (NYC/CHI), Ready Set Rocket (NYC), and MMB (BOSTON) ︎︎︎ Chalk 242ACD, Freelance—May 2022 - March 2023 Led the Chalk 242 team in developing fresh perspectives, meaningful campaign concepts, and creative executions for several of their clients and projects. Focusing mainly on defining and developing the visual style and brand language for millennial/gen z-targeted dental aligner brand, Motto. ︎︎︎ SISTER Studio x Health-AdeSenior Art Director, Freelance—Oct. 2020 - March 2021 Collaborated alongside the SISTER Studio team in&nbsp;conceptualizing and art directing a re-brand campaign, product and lifestyle photoshoot, and anthem film— “Follow Your Gut” for Health-Ade Kombucha. Focusing on defining HA’s visual style, approach to lifestyle and brand imagery, as well as building a new brand asset library for use across all brand touchpoints. ︎︎︎ BirchboxSenior Designer, Freelance—May 2016 - Apr 2017 FULL-TIME&nbsp;︎︎︎ Oura RingSenior Art Director—Mar. 2021 - July 2021 Rothy’sArt Director—Sep 2018 - April 2020 Thinx Design Lead, Icon—Dec 2017 - Sep 2018WondersauceDesigner—Oct 2015 - Nov 2016 Pentagram / BNYDesigner, In-house—Nov 2014 - May 2015 Skills Photo/Video Art DirectionVisual StorytellingConcept + StrategyPre/Post ProductionPhoto StylingBrand Strategy/IdentityTypographyIllustrationPhotographyPrint/PublicationPackaging DesignEditorial DesignEnvironmental DesignInteractive Design Experiential Design Presentation DesignMoodboardingStoryboardingWireframing Software Adobe PhotoshopAdobe IllustratorAdobe InDesignFigmaSketchCapture OneLightroomKeynote Education The Art Institute of HoustonBFA, Graphic Design2008—2011 HobbiesSolving problems with creative solutions. Documenting life by taking photos. Inspired by nature. Hiking. Exploring. Trying + discovering new things. Download Full CV︎︎︎ https://drex.studio/PYBFF Mon, 30 Jan 2023 19:28:35 +0000 drex.studio https://drex.studio/PYBFF A two day lifestyle photoshoot and brand launch campaign. Created in collaboration with Motto Clear Aligners, and creative agency Chalk 242. 01. P.Y.B.F.F. Campaign Photoshoot This bold mouth-centered, colorful, and expressive brand launch campaign encourages new users to let loose, celebrate their smile, and awaken their mouths full potential with Motto.Concept, Design + Creative Direction: @drexy___spice —(Sarah Drexler) <img width="1542" height="2312" width_o="1542" height_o="2312" data-src="https://freight.cargo.site/t/original/i/782a16a5a02d36401f2a33d121e6d1a5a15935e37218263590be9ad3c11420ad/Frame-1288.png" data-mid="166794074" border="0" data-scale="80" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/782a16a5a02d36401f2a33d121e6d1a5a15935e37218263590be9ad3c11420ad/Frame-1288.png" /> <img width="1542" height="2312" width_o="1542" height_o="2312" data-src="https://freight.cargo.site/t/original/i/b41bb663471420ca40baa5d9ec6ce34c30b5950b50b8dcf2830242a3f3ca5387/Frame-99653.png" data-mid="166794076" border="0" data-scale="80" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b41bb663471420ca40baa5d9ec6ce34c30b5950b50b8dcf2830242a3f3ca5387/Frame-99653.png" /> <img width="1542" height="2312" width_o="1542" height_o="2312" data-src="https://freight.cargo.site/t/original/i/c2d5296b959c8830e324d8319376316740fcafeeb22a2d670502e7d109a6fb4d/Frame-99652.png" data-mid="166794075" border="0" data-scale="80" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/c2d5296b959c8830e324d8319376316740fcafeeb22a2d670502e7d109a6fb4d/Frame-99652.png" /> &nbsp; Shot on location in Miami, FL 22’. Photographers:&nbsp;@kaylavarley + @valeria.sartoo Production:&nbsp;@erika_alexandria +&nbsp;Navia Vision Set + Props: Juliana Mesa Wardrobe: Anna Ruiz // Hair + MU: Virginia LefayRetouching: They Studio <img width="2282" height="3673" width_o="2282" height_o="3673" data-src="https://freight.cargo.site/t/original/i/ad5775d26bfcec8b49e4d57177ca4d2cee46b930157fb785ece31ef6da2006b3/Frame-99654.png" data-mid="166795555" border="0" src="https://freight.cargo.site/w/1000/i/ad5775d26bfcec8b49e4d57177ca4d2cee46b930157fb785ece31ef6da2006b3/Frame-99654.png" /> 02. Campaign Placements OOH <img width="3073" height="2049" width_o="3073" height_o="2049" data-src="https://freight.cargo.site/t/original/i/1e759bf29e5f388911d601c5228010fdce31c1e132e24270136a1dd8faed8c3c/PPF-LYRS-004-1.png" data-mid="166700757" border="0" src="https://freight.cargo.site/w/1000/i/1e759bf29e5f388911d601c5228010fdce31c1e132e24270136a1dd8faed8c3c/PPF-LYRS-004-1.png" /> <img width="3073" height="2049" width_o="3073" height_o="2049" data-src="https://freight.cargo.site/t/original/i/d258147fb422744bb0eb1b3de9452d570466f69af002a4feda892de12254354e/MM_Billboard_BB-SJ-05-4.png" data-mid="166700754" border="0" src="https://freight.cargo.site/w/1000/i/d258147fb422744bb0eb1b3de9452d570466f69af002a4feda892de12254354e/MM_Billboard_BB-SJ-05-4.png" /> <img width="3073" height="2048" width_o="3073" height_o="2048" data-src="https://freight.cargo.site/t/original/i/913724245beda0e58232fddf59b4e09fe7c7779d86403add065865569fe81674/TM-BANNER-001-3.png" data-mid="166700761" border="0" src="https://freight.cargo.site/w/1000/i/913724245beda0e58232fddf59b4e09fe7c7779d86403add065865569fe81674/TM-BANNER-001-3.png" /> <img width="6347" height="4229" width_o="6347" height_o="4229" data-src="https://freight.cargo.site/t/original/i/2aa8c9de4d18a4949448ba1b126e8d687f2cf8db5803ff36d9c0ac4e09a97401/LYRS_006-1.png" data-mid="166700752" border="0" src="https://freight.cargo.site/w/1000/i/2aa8c9de4d18a4949448ba1b126e8d687f2cf8db5803ff36d9c0ac4e09a97401/LYRS_006-1.png" /> <img width="3073" height="2048" width_o="3073" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b9ae164b62b741006c9e8864308ea9c67d0fffd6bf7ace698e025cb9842a0528/TM-POSTER-017-2-2.png" data-mid="166700762" border="0" src="https://freight.cargo.site/w/1000/i/b9ae164b62b741006c9e8864308ea9c67d0fffd6bf7ace698e025cb9842a0528/TM-POSTER-017-2-2.png" /> In-Store <img width="2049" height="3041" width_o="2049" height_o="3041" data-src="https://freight.cargo.site/t/original/i/5be911a20898fe1ee7c6dc6469f09504b6857d238b0bfa6434943ad7a122ee6f/MM_A-Frame_AF-ZRH-02-1.png" data-mid="166700753" border="0" src="https://freight.cargo.site/w/1000/i/5be911a20898fe1ee7c6dc6469f09504b6857d238b0bfa6434943ad7a122ee6f/MM_A-Frame_AF-ZRH-02-1.png" /> <img width="2049" height="3044" width_o="2049" height_o="3044" data-src="https://freight.cargo.site/t/original/i/28a2c6033a5b86bace8dccd611d4f04c644becbc30623713f9ad7eb66e102698/MM_UrbanPoster_UP-LA-03-1.png" data-mid="166700756" border="0" src="https://freight.cargo.site/w/1000/i/28a2c6033a5b86bace8dccd611d4f04c644becbc30623713f9ad7eb66e102698/MM_UrbanPoster_UP-LA-03-1.png" /> 03. Social, Stickers + Smile Swag Silly selfie contest and other social applications. <img width="2419" height="4300" width_o="2419" height_o="4300" data-src="https://freight.cargo.site/t/original/i/682bf79cfec35f605cb7b2d7cf503ec7878429550669a57f9eab9f91064ce615/Social-Posts-VERT.png" data-mid="166844228" border="0" src="https://freight.cargo.site/w/1000/i/682bf79cfec35f605cb7b2d7cf503ec7878429550669a57f9eab9f91064ce615/Social-Posts-VERT.png" /> Stickers + Smile Swag <img width="2050" height="3042" width_o="2050" height_o="3042" data-src="https://freight.cargo.site/t/original/i/f74bafd34fd0138e932d62b1d1e13f0f48978b944246e4616cd51dfe2745fe78/Custom-Case.png" data-mid="166700748" border="0" src="https://freight.cargo.site/w/1000/i/f74bafd34fd0138e932d62b1d1e13f0f48978b944246e4616cd51dfe2745fe78/Custom-Case.png" /> <img width="2049" height="3041" width_o="2049" height_o="3041" data-src="https://freight.cargo.site/t/original/i/20842a0f1c4a8bd3f4f45020684875e2829a709edaa1d46caee9202c4fb113ce/Story-Sticker-Filter.png" data-mid="166700760" border="0" src="https://freight.cargo.site/w/1000/i/20842a0f1c4a8bd3f4f45020684875e2829a709edaa1d46caee9202c4fb113ce/Story-Sticker-Filter.png" /> <img width="2049" height="3041" width_o="2049" height_o="3041" data-src="https://freight.cargo.site/t/original/i/2050b2d0feeafc2f446218e6b391b364b2a7ced39bbef1f7949ec38d5cf1c10f/Tote-Bag.png" data-mid="166700763" border="0" src="https://freight.cargo.site/w/1000/i/2050b2d0feeafc2f446218e6b391b364b2a7ced39bbef1f7949ec38d5cf1c10f/Tote-Bag.png" /> <img width="2050" height="3042" width_o="2050" height_o="3042" data-src="https://freight.cargo.site/t/original/i/4094ad9506cdb1d42aec88361b867a8d4b276cca6a383de463fb4c9927c0fc0e/Laptop-Sticker.png" data-mid="166700751" border="0" src="https://freight.cargo.site/w/1000/i/4094ad9506cdb1d42aec88361b867a8d4b276cca6a383de463fb4c9927c0fc0e/Laptop-Sticker.png" /> 04. Brand Photoshoot Defining Motto’s photographic style through bold, colorful, and expressive imagery. <img width="1861" height="2789" width_o="1861" height_o="2789" data-src="https://freight.cargo.site/t/original/i/218ee5d3bcb914ba1a2c5ea5a71f2a5494d4b9ba966fc3c493fbeab229f3ad23/SHOT_05_Motto_03900-3.png" data-mid="166703745" border="0" src="https://freight.cargo.site/w/1000/i/218ee5d3bcb914ba1a2c5ea5a71f2a5494d4b9ba966fc3c493fbeab229f3ad23/SHOT_05_Motto_03900-3.png" /> <img width="1861" height="2789" width_o="1861" height_o="2789" data-src="https://freight.cargo.site/t/original/i/919f4af9b8bfca0636a30c93a33f8078398ab099e02d70e35617a1fb14f2862c/SHOT_01_Motto_03084.png" data-mid="166703724" border="0" src="https://freight.cargo.site/w/1000/i/919f4af9b8bfca0636a30c93a33f8078398ab099e02d70e35617a1fb14f2862c/SHOT_01_Motto_03084.png" /> <img width="1861" height="2789" width_o="1861" height_o="2789" data-src="https://freight.cargo.site/t/original/i/688202d0dbd43685e9ee7463e3893f64d31f8a2f324a2ea4f4a317864add6396/SHOT_01_Motto_02923.png" data-mid="166703723" border="0" src="https://freight.cargo.site/w/1000/i/688202d0dbd43685e9ee7463e3893f64d31f8a2f324a2ea4f4a317864add6396/SHOT_01_Motto_02923.png" /> <img width="1860" height="2789" width_o="1860" height_o="2789" data-src="https://freight.cargo.site/t/original/i/6b8cba8d952119524f97ec1a0d39d8e06818bafe9bc2cb9bfbfa5afa6437b933/SHOT_01_Motto_02835.png" data-mid="166703722" border="0" src="https://freight.cargo.site/w/1000/i/6b8cba8d952119524f97ec1a0d39d8e06818bafe9bc2cb9bfbfa5afa6437b933/SHOT_01_Motto_02835.png" /> <img width="1861" height="2789" width_o="1861" height_o="2789" data-src="https://freight.cargo.site/t/original/i/3472165b48f2d17ddb65b4c1015584f795522dcda18dad7b3e7f9618d2dd16d5/SHOT_02_Motto_03187.png" data-mid="166703730" border="0" src="https://freight.cargo.site/w/1000/i/3472165b48f2d17ddb65b4c1015584f795522dcda18dad7b3e7f9618d2dd16d5/SHOT_02_Motto_03187.png" /> <img width="1861" height="2789" width_o="1861" height_o="2789" data-src="https://freight.cargo.site/t/original/i/e1ac755c67405533ff4f6f518c3c77302ea7ca921df29a9e05c6b08db997ea8f/SHOT_02_Motto_01467.png" data-mid="166703726" border="0" src="https://freight.cargo.site/w/1000/i/e1ac755c67405533ff4f6f518c3c77302ea7ca921df29a9e05c6b08db997ea8f/SHOT_02_Motto_01467.png" /> <img width="1861" height="2789" width_o="1861" height_o="2789" data-src="https://freight.cargo.site/t/original/i/8336ff95c80af5bad003729cab82938e01d23477eb7816fc1f16280d8dcec87c/SHOT_02_Motto_01180.png" data-mid="166703725" border="0" src="https://freight.cargo.site/w/1000/i/8336ff95c80af5bad003729cab82938e01d23477eb7816fc1f16280d8dcec87c/SHOT_02_Motto_01180.png" /> <img width="1861" height="2789" width_o="1861" height_o="2789" data-src="https://freight.cargo.site/t/original/i/dcdf90b6a24cedcb0584879c46b9c14369c8458b3e25e691fa133c577e4842bd/SHOT_02_Motto_01504.png" data-mid="166703727" border="0" src="https://freight.cargo.site/w/1000/i/dcdf90b6a24cedcb0584879c46b9c14369c8458b3e25e691fa133c577e4842bd/SHOT_02_Motto_01504.png" /> <img width="1860" height="2789" width_o="1860" height_o="2789" data-src="https://freight.cargo.site/t/original/i/eb15bd25781fba8ad854e722f899d273421327dc3a59a02be93281b997733f15/SHOT_02_Motto_01691.png" data-mid="166703728" border="0" src="https://freight.cargo.site/w/1000/i/eb15bd25781fba8ad854e722f899d273421327dc3a59a02be93281b997733f15/SHOT_02_Motto_01691.png" /> <img width="1860" height="2789" width_o="1860" height_o="2789" data-src="https://freight.cargo.site/t/original/i/542ee73278e750a9fe9a6e66f1f24dccccdbe335140a3d21c4b3fee62f9a13b2/952A8479.png" data-mid="166703714" border="0" src="https://freight.cargo.site/w/1000/i/542ee73278e750a9fe9a6e66f1f24dccccdbe335140a3d21c4b3fee62f9a13b2/952A8479.png" /> <img width="2610" height="1740" width_o="2610" height_o="1740" data-src="https://freight.cargo.site/t/original/i/3c526c6f7eac44d8f470ac4d675908e70483d13b1bd578de5c05ab24b54c6d6b/SHOT_05_Motto_04404.png" data-mid="166703747" border="0" src="https://freight.cargo.site/w/1000/i/3c526c6f7eac44d8f470ac4d675908e70483d13b1bd578de5c05ab24b54c6d6b/SHOT_05_Motto_04404.png" /> ︎ Motto x Chalk 242 2022 FOLLOW YOUR GUT︎︎︎ https://drex.studio/Sister-x-HA-1 Fri, 24 Sep 2021 16:44:10 +0000 drex.studio https://drex.studio/Sister-x-HA-1 A brand refresh and photo/video campaign. Created in collaboration with Health-Ade kombucha, creative agency&nbsp;SISTER Global, and 3D art and animation studio Wang &amp; Söderström. 01. Follow Your Gut! Anthem Film A campaign hero film celebrating happy + healthy bellies. 🍏🍒🍇🍊🍉🍹Campaign Concept What does it mean to follow your gut? Trust your gut. Go with your gut. Punch in the gut. Gut instinct. When the stakes are high, pressure is on, it’s now or never, we get that feeling. You know the one — instinctual, immediate, knowing. It guides us toward the decision that deep down we know is right. It’s a gut feeling. But what’s the gut got to do with it? Everything, really. Known as your second brain, the gut does way more than digest: it boosts mood, drives energy, and strengthens immunity, too. We’re only starting to understand this wonderful world inside us, but one thing is clear — nurture a healthy gut and a happy human will follow. Turns out, we’d all be better off listening to what our gut has to say. Let’s make sure it’s heard loud and clear — Follow Your Gut! Creative Direction: @lanashah // Art Direction: @drexy___spice Production: @imababich @amen_ta_that // Writer: @trialanderrorrDP: @bennncareyyy // Sound Design: @_c_b_n_k_s_Mix: @opm.london // Post: @okaystudio_ 02. Product Benefit Cuts Creating a 3-D inner gut world — In collaboration with Wang &amp; Söderström. Ever wonder... what’s your gut got to do with it? Picking up the trail of our Product Films, our Educate-Level videos zero in on each human’s inner world — a sip of kombucha brings us from the outside in to reveal what’s going on inside the gut. Playful animation unpacks 3 key aspects of gut health — mood, skin, and immunity — and how it affects the human from the inside and out. These gut-inspired visualizations illuminate the inner workings of your gut and the important role it playsin your mood 🙃, immunity 💪, and skin 💖 <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/b8fb4bd74ac5e2611745a99ef3c5c35585a3592cb584b9247ac97d504da0982c/Mood-gif.2021-09-13-15_25_04.gif" data-mid="119789401" border="0" src="https://freight.cargo.site/w/540/i/b8fb4bd74ac5e2611745a99ef3c5c35585a3592cb584b9247ac97d504da0982c/Mood-gif.2021-09-13-15_25_04.gif" /> Product Benefit No. 1 Mood <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/08a4f17ac9b238ee4e8329fd34fe0af839fbd9a27aeea651db4386c2882dd010/Immunity-gif.2021-09-13-14_58_42-2.gif" data-mid="119789933" border="0" src="https://freight.cargo.site/w/540/i/08a4f17ac9b238ee4e8329fd34fe0af839fbd9a27aeea651db4386c2882dd010/Immunity-gif.2021-09-13-14_58_42-2.gif" /> Product Benefit No. 2 Immunity <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/4ae3357e50aec6ce7f58c55fdf926f8878eb84bffdfeb044d4caa6757b244555/Beauty-gif.2021-09-13-15_30_50.gif" data-mid="119788919" border="0" src="https://freight.cargo.site/w/540/i/4ae3357e50aec6ce7f58c55fdf926f8878eb84bffdfeb044d4caa6757b244555/Beauty-gif.2021-09-13-15_30_50.gif" /> Product Benefit No. 3 Beauty/Skin 03. Campaign Still Life Product Photo Series Shot by the lovely @sergiybarchuk 📸 and @angelawitmore 🎨 feat. our new brand idenity + lable design for @healthade kombucha. Creative Direction: @lanashah // Art Direction: @drexy___spice Photography: @sergiybarchuk // Prop styling: @angelawitmore Production: @imababich @amen_ta_that // Post: @okaystudio <img width="2881" height="2162" width_o="2881" height_o="2162" data-src="https://freight.cargo.site/t/original/i/64e3943c7e252db3387a65754120cfeebbbd7e8293dce88e5d8d4f098b9fcc42/Group-1214.png" data-mid="119788617" border="0" src="https://freight.cargo.site/w/1000/i/64e3943c7e252db3387a65754120cfeebbbd7e8293dce88e5d8d4f098b9fcc42/Group-1214.png" /> <img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c4f1bdb139f8400408eb98483224a7fc7c3a8f8d6de5c219680efa6229786e2e/iMac-24-inch.png" data-mid="119788623" border="0" src="https://freight.cargo.site/w/1000/i/c4f1bdb139f8400408eb98483224a7fc7c3a8f8d6de5c219680efa6229786e2e/iMac-24-inch.png" /> <img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/33eef86b24cd28ea170c885cba91ad14509ec7a96f99091ad872a569d440f3f1/Rectangle-953.png" data-mid="119788622" border="0" src="https://freight.cargo.site/w/1000/i/33eef86b24cd28ea170c885cba91ad14509ec7a96f99091ad872a569d440f3f1/Rectangle-953.png" /> <img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/337892103dbbd365095767ecc26adb028cb4785fcb6d25cb49e9abf4fff3054b/Rectangle-954.png" data-mid="119788620" border="0" src="https://freight.cargo.site/w/1000/i/337892103dbbd365095767ecc26adb028cb4785fcb6d25cb49e9abf4fff3054b/Rectangle-954.png" /> <img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4d6c2ded2f70e23863f77784b3012a817d4dee9b6a746eadb7b2706956e8e89f/Rectangle-955.png" data-mid="119788619" border="0" src="https://freight.cargo.site/w/1000/i/4d6c2ded2f70e23863f77784b3012a817d4dee9b6a746eadb7b2706956e8e89f/Rectangle-955.png" /> Featured in @thedieline* <img width="2880" height="4146" width_o="2880" height_o="4146" data-src="https://freight.cargo.site/t/original/i/08b8f4a861aa761f487dd7e01a5435387668d22556eec69dce64f29e1ef20cb3/Group-1224.png" data-mid="120130533" border="0" src="https://freight.cargo.site/w/1000/i/08b8f4a861aa761f487dd7e01a5435387668d22556eec69dce64f29e1ef20cb3/Group-1224.png" /> <img width="1440" height="2073" width_o="1440" height_o="2073" data-src="https://freight.cargo.site/t/original/i/7d796112f3b20987ecc975b2edf4e6bc4744d36f0e9f48f7c6b5a8af00040a39/Rectangle-951.png" data-mid="119790087" border="0" src="https://freight.cargo.site/w/1000/i/7d796112f3b20987ecc975b2edf4e6bc4744d36f0e9f48f7c6b5a8af00040a39/Rectangle-951.png" /> <img width="1440" height="2073" width_o="1440" height_o="2073" data-src="https://freight.cargo.site/t/original/i/70f7e21ace7c55b5c8ef87e7dbd8aabfd2c67cfdcb40bc165eaed128b95a0744/Rectangle-952.png" data-mid="119790088" border="0" src="https://freight.cargo.site/w/1000/i/70f7e21ace7c55b5c8ef87e7dbd8aabfd2c67cfdcb40bc165eaed128b95a0744/Rectangle-952.png" /> <img width="2880" height="4146" width_o="2880" height_o="4146" data-src="https://freight.cargo.site/t/original/i/93055f170d49831df98a062ab8e1a17f740512ed193b3755bd6c86b038027fcb/Group-1219.png" data-mid="119788613" border="0" src="https://freight.cargo.site/w/1000/i/93055f170d49831df98a062ab8e1a17f740512ed193b3755bd6c86b038027fcb/Group-1219.png" /> 04. Campaign Lifestyle Photo Series Gut Gaze Our perspective is gut-first, and our gaze is gut-level. In our photography and anthem film, we created a distinct gut-first point of view. By employing various playful and perspective-altering camera techniques that bring the belly front and center, we depict a world where the gut takes the lead.🤰✨Booch O’ Clock Time is a character. Our campaign is centered around Booch O’Clock. Vibrant, feel-good light cues this distinct time of day, when kombucha can be best enjoyed — that 3pm pick me up. Natural crisp and direct afternoon sunlight creates graphic long shadows and boosts the sharpness of texture and vibrancy of color. Creative Direction: @lanashah // Art Direction: @drexy___spice Shot by: @dritch + @kalebmarshall // Set: @machenmachenStyling: @mindy_le_brock // Hair + MU: @_uncle__lee_,@danadelaneyProduction: @imababich @amen_ta_that <img width="2880" height="2024" width_o="2880" height_o="2024" data-src="https://freight.cargo.site/t/original/i/d785af8d9ea42cd64a480a0f6b00eeb0091d42272e6c73b20acfcbaa0825a2b5/Rectangle-961.png" data-mid="119788628" border="0" src="https://freight.cargo.site/w/1000/i/d785af8d9ea42cd64a480a0f6b00eeb0091d42272e6c73b20acfcbaa0825a2b5/Rectangle-961.png" /> <img width="2880" height="2024" width_o="2880" height_o="2024" data-src="https://freight.cargo.site/t/original/i/619aa1a37fde0a1c1da22266dcac8a59443714a93f6709cd0076c36c7c7af912/MockupMaison_PO_C05-6-1.png" data-mid="119788626" border="0" src="https://freight.cargo.site/w/1000/i/619aa1a37fde0a1c1da22266dcac8a59443714a93f6709cd0076c36c7c7af912/MockupMaison_PO_C05-6-1.png" /> <img width="2880" height="2024" width_o="2880" height_o="2024" data-src="https://freight.cargo.site/t/original/i/9f3b20c48e063b2915b3bc5496567e5f16adb764456e723ea4795aca8963a6f5/MockupMaison_PO_D02-3.png" data-mid="119788624" border="0" src="https://freight.cargo.site/w/1000/i/9f3b20c48e063b2915b3bc5496567e5f16adb764456e723ea4795aca8963a6f5/MockupMaison_PO_D02-3.png" /> <img width="2880" height="2024" width_o="2880" height_o="2024" data-src="https://freight.cargo.site/t/original/i/102e4a32a2c0de86e99dd6a1b9a2171a164fdebb202cdf15ec6448251de8eb0c/MockupMaison_NY_S08-3-2.png" data-mid="119788627" border="0" src="https://freight.cargo.site/w/1000/i/102e4a32a2c0de86e99dd6a1b9a2171a164fdebb202cdf15ec6448251de8eb0c/MockupMaison_NY_S08-3-2.png" /> <img width="2880" height="2162" width_o="2880" height_o="2162" data-src="https://freight.cargo.site/t/original/i/19372219041034c0ef25f8bf9585da7fb010357d2173a3cb2e2377ac72e2f8bc/Group-1204.png" data-mid="119788605" border="0" src="https://freight.cargo.site/w/1000/i/19372219041034c0ef25f8bf9585da7fb010357d2173a3cb2e2377ac72e2f8bc/Group-1204.png" /> <img width="2881" height="2162" width_o="2881" height_o="2162" data-src="https://freight.cargo.site/t/original/i/4ef298c937a48545b03fdd68952c8af9d511fca9760d5110ee26add67378cc06/Group-1203.png" data-mid="119788607" border="0" src="https://freight.cargo.site/w/1000/i/4ef298c937a48545b03fdd68952c8af9d511fca9760d5110ee26add67378cc06/Group-1203.png" /> <img width="2881" height="2162" width_o="2881" height_o="2162" data-src="https://freight.cargo.site/t/original/i/07ec0646b5c4651eaea74cb4692500cf9ca5798450cc90ce8e38e6677472ae84/Group-1206.png" data-mid="119788600" border="0" src="https://freight.cargo.site/w/1000/i/07ec0646b5c4651eaea74cb4692500cf9ca5798450cc90ce8e38e6677472ae84/Group-1206.png" /> <img width="2881" height="2162" width_o="2881" height_o="2162" data-src="https://freight.cargo.site/t/original/i/4261ff418179212b22dd496decd3c23bfd11c39a0e4b9255aee1b1d23b120404/Group-1205.png" data-mid="119788603" border="0" src="https://freight.cargo.site/w/1000/i/4261ff418179212b22dd496decd3c23bfd11c39a0e4b9255aee1b1d23b120404/Group-1205.png" /> <img width="1440" height="2073" width_o="1440" height_o="2073" data-src="https://freight.cargo.site/t/original/i/8198d51c4b9742c3adecf919af6317e5be9f91c91c723559b23517b154b26631/Rectangle-958.png" data-mid="119790090" border="0" src="https://freight.cargo.site/w/1000/i/8198d51c4b9742c3adecf919af6317e5be9f91c91c723559b23517b154b26631/Rectangle-958.png" /> <img width="1440" height="2073" width_o="1440" height_o="2073" data-src="https://freight.cargo.site/t/original/i/0031155a2f2c68b70c4b30253c84545791194ec60519db6b11e4c17e4011b6d8/Rectangle-941.png" data-mid="119790078" border="0" src="https://freight.cargo.site/w/1000/i/0031155a2f2c68b70c4b30253c84545791194ec60519db6b11e4c17e4011b6d8/Rectangle-941.png" /> <img width="1440" height="2073" width_o="1440" height_o="2073" data-src="https://freight.cargo.site/t/original/i/7818b9a772f6da40e06f3a66ac7ec7ba2929ba3d0c7f9ea0fcf26b5097b431e7/Rectangle-956.png" data-mid="119790089" border="0" src="https://freight.cargo.site/w/1000/i/7818b9a772f6da40e06f3a66ac7ec7ba2929ba3d0c7f9ea0fcf26b5097b431e7/Rectangle-956.png" /> <img width="1440" height="2073" width_o="1440" height_o="2073" data-src="https://freight.cargo.site/t/original/i/95578492f0eef6e05eab4858fdbcc2e4395d0b17f5186eb31b70b88280addaf2/Rectangle-939.png" data-mid="119790073" border="0" src="https://freight.cargo.site/w/1000/i/95578492f0eef6e05eab4858fdbcc2e4395d0b17f5186eb31b70b88280addaf2/Rectangle-939.png" /> <img width="1440" height="2073" width_o="1440" height_o="2073" data-src="https://freight.cargo.site/t/original/i/72cf2a0161062ff0c1fb0c7fd5fe48500afd971af3363ead51dea6e4ccbecc9d/Rectangle-938.png" data-mid="119790072" border="0" 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data-src="https://freight.cargo.site/t/original/i/f083b639a65f437a579db7c8cb63aa117dceb8575b3c9c376082987afeb434f5/Rectangle-946.png" data-mid="119790083" border="0" src="https://freight.cargo.site/w/1000/i/f083b639a65f437a579db7c8cb63aa117dceb8575b3c9c376082987afeb434f5/Rectangle-946.png" /> <img width="1440" height="2073" width_o="1440" height_o="2073" data-src="https://freight.cargo.site/t/original/i/e07849540460ef2f779149513c140ad27e9019f4204e4fca22dce96ef7d4e9c5/Rectangle-942.png" data-mid="119790080" border="0" src="https://freight.cargo.site/w/1000/i/e07849540460ef2f779149513c140ad27e9019f4204e4fca22dce96ef7d4e9c5/Rectangle-942.png" /> <img width="1440" height="2073" width_o="1440" height_o="2073" data-src="https://freight.cargo.site/t/original/i/5d2e0d83985dae76a027a5273ed6bb6eceb698e869f1c00a8f3f45a766ac7ee6/Rectangle-945.png" data-mid="119790082" border="0" 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data-src="https://freight.cargo.site/t/original/i/30f39f5c8b62a08696ac51b755c38a63654228986fc01333fb84866058be8afe/Rectangle-944.png" data-mid="119790081" border="0" src="https://freight.cargo.site/w/1000/i/30f39f5c8b62a08696ac51b755c38a63654228986fc01333fb84866058be8afe/Rectangle-944.png" /> <img width="1440" height="2073" width_o="1440" height_o="2073" data-src="https://freight.cargo.site/t/original/i/5cb6bad5509cbe8cd7f9bd98ad9e978fb5994d15006bf26d73466ba305541298/Rectangle-959.png" data-mid="119790091" border="0" src="https://freight.cargo.site/w/1000/i/5cb6bad5509cbe8cd7f9bd98ad9e978fb5994d15006bf26d73466ba305541298/Rectangle-959.png" /> <img width="1440" height="2073" width_o="1440" height_o="2073" data-src="https://freight.cargo.site/t/original/i/6812aee3099d23176164ee6e4313c85f80bf585436d1a6d51c1f485c87f4ff1e/Rectangle-949.png" data-mid="119790086" border="0" src="https://freight.cargo.site/w/1000/i/6812aee3099d23176164ee6e4313c85f80bf585436d1a6d51c1f485c87f4ff1e/Rectangle-949.png" /> Dream team: 🔥 Agency: @sister_global // Creative Direction: @lanashah // Design: @samdwood // Illustration: @steve_gavan // Writer: @trialanderrorr 05. BTS 🧠👀 A brief look behind the scenes. The process and making of some key campaign moments. <img width="2880" height="2162" width_o="2880" height_o="2162" data-src="https://freight.cargo.site/t/original/i/fcbd11fb265cf362cfda7f42736b0aec146f1bf0537bf89fce64f248a7895c65/Group-1221.png" data-mid="119788630" border="0" src="https://freight.cargo.site/w/1000/i/fcbd11fb265cf362cfda7f42736b0aec146f1bf0537bf89fce64f248a7895c65/Group-1221.png" /> <img width="2880" height="2162" width_o="2880" height_o="2162" data-src="https://freight.cargo.site/t/original/i/df40225230966ca5896f35fc69a033a72c626e59d25a790bf7a41f3513d237a4/Group-1209.png" data-mid="119788633" border="0" src="https://freight.cargo.site/w/1000/i/df40225230966ca5896f35fc69a033a72c626e59d25a790bf7a41f3513d237a4/Group-1209.png" /> <img width="2880" height="2162" width_o="2880" height_o="2162" data-src="https://freight.cargo.site/t/original/i/7d9b3d6c0a41197792ee59b87dbe798b8c01ecbe53c0bf0ff9c327db9eca07ac/Group-1207.png" data-mid="119788636" border="0" src="https://freight.cargo.site/w/1000/i/7d9b3d6c0a41197792ee59b87dbe798b8c01ecbe53c0bf0ff9c327db9eca07ac/Group-1207.png" /> <img width="2880" height="2162" width_o="2880" height_o="2162" data-src="https://freight.cargo.site/t/original/i/30fa1618e21f1664a887b95ff5a9f034c2f96f4cb49d2b22d339b184dec9dbe4/Group-1210.png" data-mid="119788632" border="0" src="https://freight.cargo.site/w/1000/i/30fa1618e21f1664a887b95ff5a9f034c2f96f4cb49d2b22d339b184dec9dbe4/Group-1210.png" /> <img width="2880" height="2162" width_o="2880" height_o="2162" data-src="https://freight.cargo.site/t/original/i/8168ce24fa88ffee70a1b1a970216d66525b9d9eadae0fc588c5c5e0292f1973/Group-1208.png" data-mid="119788635" border="0" src="https://freight.cargo.site/w/1000/i/8168ce24fa88ffee70a1b1a970216d66525b9d9eadae0fc588c5c5e0292f1973/Group-1208.png" /> <img width="2880" height="2162" width_o="2880" height_o="2162" data-src="https://freight.cargo.site/t/original/i/50e8988f9cf77371262206e3ef134527bfafb704dc327dabef226881f40c244e/Group-1211.png" data-mid="119788631" border="0" src="https://freight.cargo.site/w/1000/i/50e8988f9cf77371262206e3ef134527bfafb704dc327dabef226881f40c244e/Group-1211.png" /> <img width="2880" height="2162" width_o="2880" height_o="2162" data-src="https://freight.cargo.site/t/original/i/18885b0d16f1f73eb5c0225bf9085fcebe8a2d73e61c520b4994e21e1dd4ef8c/Group-1226.png" data-mid="120145863" border="0" src="https://freight.cargo.site/w/1000/i/18885b0d16f1f73eb5c0225bf9085fcebe8a2d73e61c520b4994e21e1dd4ef8c/Group-1226.png" /> <img width="2880" height="2162" width_o="2880" height_o="2162" data-src="https://freight.cargo.site/t/original/i/9c48a93c5bb7c73959f9a26c15058815749573b2496fa73434b529101e768ed4/Group-1236.png" data-mid="120145869" border="0" src="https://freight.cargo.site/w/1000/i/9c48a93c5bb7c73959f9a26c15058815749573b2496fa73434b529101e768ed4/Group-1236.png" /> <img width="2880" height="2162" width_o="2880" height_o="2162" data-src="https://freight.cargo.site/t/original/i/71ea75ea1eb259827458d69f272d25e19f713526bae396d49b36f7d93f74ba63/Group-1235.png" data-mid="120145868" border="0" src="https://freight.cargo.site/w/1000/i/71ea75ea1eb259827458d69f272d25e19f713526bae396d49b36f7d93f74ba63/Group-1235.png" /> <img width="2880" height="2162" width_o="2880" height_o="2162" data-src="https://freight.cargo.site/t/original/i/faca3f72eadd65f0fabb688d21b82d03baacf74bbe24f21d8462650cf9bd2700/Group-1234.png" data-mid="120145867" border="0" src="https://freight.cargo.site/w/1000/i/faca3f72eadd65f0fabb688d21b82d03baacf74bbe24f21d8462650cf9bd2700/Group-1234.png" /> ︎ Health-Ade x SISTER Global 2020—2021 ︎︎︎P.Y.B.F.F. MOSAICS︎︎︎ https://drex.studio/Hummingbird-1 Tue, 06 Sep 2022 19:20:20 +0000 drex.studio https://drex.studio/Hummingbird-1 Created with some of the best in collaboration with SF based studio&nbsp;Upperquad. :) 01.&nbsp;Custom guilloché-style patterns <img width="1342" height="894" width_o="1342" height_o="894" data-src="https://freight.cargo.site/t/original/i/123b7a85baa2a15dc001b51b94c401e119ba813cd6fefc28f4cf2dc9f2eb449c/grid2.gif" data-mid="152246777" border="0" src="https://freight.cargo.site/w/1000/i/123b7a85baa2a15dc001b51b94c401e119ba813cd6fefc28f4cf2dc9f2eb449c/grid2.gif" /> Inspired by the look and feel of currency, combined with photorealistic illustrations create rich textural mosaics which serve as the foundational elements of a refreshed brand toolkit created for Hummingbird. <img width="1342" height="894" width_o="1342" height_o="894" data-src="https://freight.cargo.site/t/original/i/da102b524d237777dfaf567a4896f8fe81692ae54bfec79e0d9ba41343067609/Frame-99494.png" data-mid="152242977" border="0" src="https://freight.cargo.site/w/1000/i/da102b524d237777dfaf567a4896f8fe81692ae54bfec79e0d9ba41343067609/Frame-99494.png" /> A simple square grid in two different densities act as the base for spot and hero illustrations. The smaller 8x8 density captures simpler ideas while the larger 12x12 grid allows for more visual and conceptual complexity. O2.&nbsp;Custom icononography + portrait styles <img width="1342" height="894" width_o="1342" height_o="894" data-src="https://freight.cargo.site/t/original/i/831fcfc3de7de16133438d13ac3d49e729c5cd901d0aa5b03f73baaca7f73a98/Frame-99497.png" data-mid="152243022" border="0" src="https://freight.cargo.site/w/1000/i/831fcfc3de7de16133438d13ac3d49e729c5cd901d0aa5b03f73baaca7f73a98/Frame-99497.png" /> <img width="1342" height="894" width_o="1342" height_o="894" data-src="https://freight.cargo.site/t/original/i/be6badbc364d0fb1855dd48f3580e5ae1aab2ba8744cb03355070b6af7329b51/Frame-99496.png" data-mid="152243021" border="0" src="https://freight.cargo.site/w/1000/i/be6badbc364d0fb1855dd48f3580e5ae1aab2ba8744cb03355070b6af7329b51/Frame-99496.png" /> <img width="1342" height="894" width_o="1342" height_o="894" data-src="https://freight.cargo.site/t/original/i/c7ce6b30c6e1791852dc5e28542c54f2ad81f68b936d63531ab76030ac964497/Frame-99498.png" data-mid="152243023" border="0" src="https://freight.cargo.site/w/1000/i/c7ce6b30c6e1791852dc5e28542c54f2ad81f68b936d63531ab76030ac964497/Frame-99498.png" /> 03.&nbsp;Product concepts reimagined <img width="1342" height="894" width_o="1342" height_o="894" data-src="https://freight.cargo.site/t/original/i/a8fa8e4e34c1362a000c39cc8c65fb3af19a14d7750fb2a562cf2b909f23e535/Frame-99509.png" data-mid="152243514" border="0" src="https://freight.cargo.site/w/1000/i/a8fa8e4e34c1362a000c39cc8c65fb3af19a14d7750fb2a562cf2b909f23e535/Frame-99509.png" /> As conceptual and educational illustrations. 04. Mosaics In-Use <img width="1342" height="894" width_o="1342" height_o="894" data-src="https://freight.cargo.site/t/original/i/e13bd9b426b74cf2643bb5bfb389e1fa4acb429b825290fb2f62e12f173a2592/Frame-99508.png" data-mid="152243025" border="0" src="https://freight.cargo.site/w/1000/i/e13bd9b426b74cf2643bb5bfb389e1fa4acb429b825290fb2f62e12f173a2592/Frame-99508.png" /> <img width="1342" height="894" width_o="1342" height_o="894" data-src="https://freight.cargo.site/t/original/i/7a4c745ca3ad37d8225a99ab59b5bec663ccf78bd800bdfe31aa8dbb88c572b4/Frame-99513.png" data-mid="152243034" border="0" src="https://freight.cargo.site/w/1000/i/7a4c745ca3ad37d8225a99ab59b5bec663ccf78bd800bdfe31aa8dbb88c572b4/Frame-99513.png" /> Across the Hummingbird website and various branded assets. <img width="1342" height="894" width_o="1342" height_o="894" data-src="https://freight.cargo.site/t/original/i/eb0291ee42843ad077b7fb23f45b6f24bd414275a55e726c25839f0d63240042/Frame-99510.png" data-mid="152243027" border="0" src="https://freight.cargo.site/w/1000/i/eb0291ee42843ad077b7fb23f45b6f24bd414275a55e726c25839f0d63240042/Frame-99510.png" /> <img width="1342" height="894" width_o="1342" height_o="894" data-src="https://freight.cargo.site/t/original/i/809e33f715fab01fe73a57215737b8c662193278e1332022ff1565e55c08b20c/Frame-99511.png" data-mid="152243032" border="0" src="https://freight.cargo.site/w/1000/i/809e33f715fab01fe73a57215737b8c662193278e1332022ff1565e55c08b20c/Frame-99511.png" /> <img width="1342" height="894" width_o="1342" height_o="894" data-src="https://freight.cargo.site/t/original/i/f03c4d06c6f7a10a4fb3fbf60c6b3bffa4130db4e8f07dd2ca161b5b0b6bba3c/Slide-16_9---87.png" data-mid="152243275" border="0" src="https://freight.cargo.site/w/1000/i/f03c4d06c6f7a10a4fb3fbf60c6b3bffa4130db4e8f07dd2ca161b5b0b6bba3c/Slide-16_9---87.png" /> <img width="1342" height="894" width_o="1342" height_o="894" data-src="https://freight.cargo.site/t/original/i/46bf3159c0371036bd1de090bf0757d77ac6cb4b61457d0b043aae7cec5405df/Frame-99489.png" data-mid="152243269" border="0" src="https://freight.cargo.site/w/1000/i/46bf3159c0371036bd1de090bf0757d77ac6cb4b61457d0b043aae7cec5405df/Frame-99489.png" /> 05. Behind the design. <img width="1440" height="3584" width_o="1440" height_o="3584" data-src="https://freight.cargo.site/t/original/i/39d781eb671611b2bcb61cecb426285a644cb03979633d24bc0e5cd260083259/Frame-197.png" data-mid="152244330" border="0" src="https://freight.cargo.site/w/1000/i/39d781eb671611b2bcb61cecb426285a644cb03979633d24bc0e5cd260083259/Frame-197.png" /> ︎ Hummingbird 2021 ︎︎︎FOLLOW&nbsp;YOUR GUT IN-APP MEDIA︎︎︎ https://drex.studio/Oura-Ring-1 Thu, 08 Sep 2022 19:09:16 +0000 drex.studio https://drex.studio/Oura-Ring-1 Created in collaboration with animation studio Scholar and the Oura Ring creative team. 01. &nbsp;Welcome to Oura (Intro Video) With this animated educational content series we aimed to create a connection with new users through video montages that represent experiences that could be relatable in their own lives. 02. Character Line-up Using a diverse cast of animated characters we helped our users visualize how Oura supports them throughout their day to day—Establishing ourselves as their personal guide and empowering them on their daily journey to better health, all while showcasing the details of Oura’s in-app experience and UI. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3bd3351fc580869c8e2586d8bee16e8e0d8fe297f80ddb57c6a719a97360df50/Frame-11.png" data-mid="152517101" border="0" src="https://freight.cargo.site/w/1000/i/3bd3351fc580869c8e2586d8bee16e8e0d8fe297f80ddb57c6a719a97360df50/Frame-11.png" /> 03. Additional Chapters In the four chapters (covering Sleep, Activity, Readiness, and Why Sleep Matters) that follow the main intro video, we dive deeper into the data and explain how different contributing factors of users daily routine affect and make up Oura’s three main scores. These short videos also explain how various environmental and behavioral changes in a person’s routine can influence each score. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7245335e1f02b43cf6aa7ee800c0841b9afa91e1f4634e812438be43c1bd81d4/Oura_Readiness_4x5_master.2021-11-28-14_29_26.gif" data-mid="152517100" border="0" src="https://freight.cargo.site/w/1000/i/7245335e1f02b43cf6aa7ee800c0841b9afa91e1f4634e812438be43c1bd81d4/Oura_Readiness_4x5_master.2021-11-28-14_29_26.gif" /> <img width="866" height="1080" width_o="866" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f4806d1d4e3932a1e2186783f34385a3356550f4068c37fd3456e59a61ef6cd9/Frame-32.png" data-mid="152517097" border="0" src="https://freight.cargo.site/w/866/i/f4806d1d4e3932a1e2186783f34385a3356550f4068c37fd3456e59a61ef6cd9/Frame-32.png" /> <img width="865" height="1080" width_o="865" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aa109de644ede6fa50d254b83ad4de6d008caf05f9c848fd8897dedff6dfc3e6/Frame-31.png" data-mid="152517098" border="0" src="https://freight.cargo.site/w/865/i/aa109de644ede6fa50d254b83ad4de6d008caf05f9c848fd8897dedff6dfc3e6/Frame-31.png" /> <img width="630" height="787" width_o="630" height_o="787" data-src="https://freight.cargo.site/t/original/i/c9751a9a6c855e36db18d286d5ecc40f041647c0f13ef1ae95a2869be4d55f7a/Oura_Wsm_4x5_master.2021-11-28-14_15_47.gif" data-mid="152517099" border="0" src="https://freight.cargo.site/w/630/i/c9751a9a6c855e36db18d286d5ecc40f041647c0f13ef1ae95a2869be4d55f7a/Oura_Wsm_4x5_master.2021-11-28-14_15_47.gif" /> No. 1—Sleep No. 2—Activity No. 3—Readiness No. 4—Why Sleep Matters 04. Process + Creative Direction <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/150d06f8820af19fd4008558b507becaebded5bf0d6d84a56529e44fcbc5fc90/Frame-30.png" data-mid="152517103" border="0" src="https://freight.cargo.site/w/1000/i/150d06f8820af19fd4008558b507becaebded5bf0d6d84a56529e44fcbc5fc90/Frame-30.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/de66a67ab593c0c12486eb83d5df375dbbfb927ff8d8fb6608caa82fcb058fd7/Frame-29.png" data-mid="152517102" border="0" src="https://freight.cargo.site/w/1000/i/de66a67ab593c0c12486eb83d5df375dbbfb927ff8d8fb6608caa82fcb058fd7/Frame-29.png" /> <img width="1920" height="990" width_o="1920" height_o="990" data-src="https://freight.cargo.site/t/original/i/73e40aef8b3169cba5c15f93089c5ba0502ba8eef446d8a04ed53f84196acc77/Frame-18.png" data-mid="152517109" border="0" src="https://freight.cargo.site/w/1000/i/73e40aef8b3169cba5c15f93089c5ba0502ba8eef446d8a04ed53f84196acc77/Frame-18.png" /> <img width="1920" height="990" width_o="1920" height_o="990" data-src="https://freight.cargo.site/t/original/i/2ebe3a1d0982bc1a4a2a7414d39415b2d39242055d0d9bf1ddc35d59eb050528/Frame-21.png" data-mid="152517108" border="0" src="https://freight.cargo.site/w/1000/i/2ebe3a1d0982bc1a4a2a7414d39415b2d39242055d0d9bf1ddc35d59eb050528/Frame-21.png" /> <img width="1920" height="990" width_o="1920" height_o="990" data-src="https://freight.cargo.site/t/original/i/9f420b247aeb6aa249a7c776b1b923bfa73ab5fd325bd73f96d6562d02577829/Frame-20.png" data-mid="152517107" border="0" src="https://freight.cargo.site/w/1000/i/9f420b247aeb6aa249a7c776b1b923bfa73ab5fd325bd73f96d6562d02577829/Frame-20.png" /> <img width="1920" height="990" width_o="1920" height_o="990" data-src="https://freight.cargo.site/t/original/i/85710a407015f2c1f6450664c830a00b831c33a000d77e126b4159a8dada9de2/Frame-19.png" data-mid="152517106" border="0" src="https://freight.cargo.site/w/1000/i/85710a407015f2c1f6450664c830a00b831c33a000d77e126b4159a8dada9de2/Frame-19.png" /> 05. Storyboards <img width="1920" height="989" width_o="1920" height_o="989" data-src="https://freight.cargo.site/t/original/i/2db49e80c500f03111c754c35a257eda029753940b4bce11e926f1086c4f3487/Frame-14.png" data-mid="152517104" border="0" src="https://freight.cargo.site/w/1000/i/2db49e80c500f03111c754c35a257eda029753940b4bce11e926f1086c4f3487/Frame-14.png" /> <img width="1920" height="989" width_o="1920" height_o="989" data-src="https://freight.cargo.site/t/original/i/1c0f760566e2450222561ebd5ee1bfc1fd76a43c85e46b9b0be1430a732f2969/Frame-16.png" data-mid="152517105" border="0" src="https://freight.cargo.site/w/1000/i/1c0f760566e2450222561ebd5ee1bfc1fd76a43c85e46b9b0be1430a732f2969/Frame-16.png" /> ︎ Oura Ring 2021 ︎︎︎MOSAICS SS—20 MINI MAG︎︎︎ https://drex.studio/Mini-Mag Fri, 24 Jul 2020 19:41:36 +0000 drex.studio https://drex.studio/Mini-Mag A two day on-location editorial production and 36 pg. printed catalog. 01. SS/20 Mini Magazine The strategy around this editorial was to acquire new customers, push fashion credibility, spread brand awareness, and to celebrate mother earth alongside Rothy’s love for living sustainability. <img width="2250" height="1500" width_o="2250" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a2ac42bb93aac0b242fada5b9b4d6a93e072059c944aba2347a0dd4730e2bd67/Magazine-Covers-minimag-2.png" data-mid="78753107" border="0" src="https://freight.cargo.site/w/1000/i/a2ac42bb93aac0b242fada5b9b4d6a93e072059c944aba2347a0dd4730e2bd67/Magazine-Covers-minimag-2.png" /> <img width="2199" height="1456" width_o="2199" height_o="1456" data-src="https://freight.cargo.site/t/original/i/df841a2cf614227efddbc26b221062b6e1e311acaf2724bf94694c14884c00b2/R0013985.png" data-mid="78753425" border="0" src="https://freight.cargo.site/w/1000/i/df841a2cf614227efddbc26b221062b6e1e311acaf2724bf94694c14884c00b2/R0013985.png" /> <img width="2009" height="1400" width_o="2009" height_o="1400" data-src="https://freight.cargo.site/t/original/i/61e9fa3def38a2dcfb5ff67c6d2f521de7fdee2679b00a4738507cc593a5fc25/FINAL-OUTLINED-PROOF-031120-Rothys_Catalog-SS20_7.75x10.png" data-mid="78756114" border="0" src="https://freight.cargo.site/w/1000/i/61e9fa3def38a2dcfb5ff67c6d2f521de7fdee2679b00a4738507cc593a5fc25/FINAL-OUTLINED-PROOF-031120-Rothys_Catalog-SS20_7.75x10.png" /> <img width="2016" height="1400" width_o="2016" height_o="1400" data-src="https://freight.cargo.site/t/original/i/4256a9643bdb2bb96a10a70d3cb7fc6fbbd3d28a66584f2220524138985f1173/FINAL-OUTLINED-PROOF-031120-Rothys_Catalog-SS20_7.75x10-1.png" data-mid="78756090" border="0" src="https://freight.cargo.site/w/1000/i/4256a9643bdb2bb96a10a70d3cb7fc6fbbd3d28a66584f2220524138985f1173/FINAL-OUTLINED-PROOF-031120-Rothys_Catalog-SS20_7.75x10-1.png" /> <img width="2009" height="1400" width_o="2009" height_o="1400" 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data-src="https://freight.cargo.site/t/original/i/f0da2fc3c314b73b989cfeb0aa4afef4a9ffaff92b8bedd03759ccbdb984548a/FINAL-OUTLINED-PROOF-031120-Rothys_Catalog-SS20_7.75x10-16.png" data-mid="78756113" border="0" src="https://freight.cargo.site/w/1000/i/f0da2fc3c314b73b989cfeb0aa4afef4a9ffaff92b8bedd03759ccbdb984548a/FINAL-OUTLINED-PROOF-031120-Rothys_Catalog-SS20_7.75x10-16.png" /> Created with mother nature in mind—This 36 page editorial was printed on 100% recycled paper and our production was shot sustainably! 02. Two days on location Day 01: Shot in the Venice beach home of LA based photographer and architect Philip Dixon. Day 02:Shot in California’s Red Rock Canyon state park. <img width="1340" height="1964" width_o="1340" height_o="1964" data-src="https://freight.cargo.site/t/original/i/9a52283b69da56113b098f68bf7576903b99261f34f32fdc8e81adbda5e7e483/Group-582.png" data-mid="78765283" border="0" src="https://freight.cargo.site/w/1000/i/9a52283b69da56113b098f68bf7576903b99261f34f32fdc8e81adbda5e7e483/Group-582.png" /> <img width="1340" height="1964" width_o="1340" height_o="1964" data-src="https://freight.cargo.site/t/original/i/7ec8c4095b214bbf527c564c46a062f54d2e94eae8871597d44caa955c19a095/Mask-Group.png" data-mid="78765292" border="0" src="https://freight.cargo.site/w/1000/i/7ec8c4095b214bbf527c564c46a062f54d2e94eae8871597d44caa955c19a095/Mask-Group.png" /> <img width="1340" height="1963" width_o="1340" height_o="1963" data-src="https://freight.cargo.site/t/original/i/2fcc60fbf5a191597a640f281392b84f0c905ff475282aec0d76fe66b986d4a4/ROTHYS_20200211_LANDSCAPE_0016-1.png" data-mid="78765293" border="0" 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data-src="https://freight.cargo.site/t/original/i/5bb7fc0a417885ae1b92f625eee59c6f399f13420a982738691cf9d472057025/Group-581.png" data-mid="78765282" border="0" src="https://freight.cargo.site/w/1000/i/5bb7fc0a417885ae1b92f625eee59c6f399f13420a982738691cf9d472057025/Group-581.png" /> <img width="1340" height="894" width_o="1340" height_o="894" data-src="https://freight.cargo.site/t/original/i/df786d32fc1386a9c86bc437cbc7288966c4b709d4235b41908406a2c2c4f3d4/ROTHYS_20200211_SHOT_09_0041-1.png" data-mid="78765302" border="0" src="https://freight.cargo.site/w/1000/i/df786d32fc1386a9c86bc437cbc7288966c4b709d4235b41908406a2c2c4f3d4/ROTHYS_20200211_SHOT_09_0041-1.png" /> ︎ Rothy’s 2020 ︎︎︎IN-APP MEDIA THE MOVEMENT︎︎︎ https://drex.studio/Movement-1 Fri, 31 Jul 2020 01:16:22 +0000 drex.studio https://drex.studio/Movement-1 A one day in studio editorial photoshoot. 01. 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data-src="https://freight.cargo.site/t/original/i/e5310685522b407251c97df8da02293653427f5fab01f2b64e69d5dee961cab5/Group-600.png" data-mid="78774637" border="0" src="https://freight.cargo.site/w/1000/i/e5310685522b407251c97df8da02293653427f5fab01f2b64e69d5dee961cab5/Group-600.png" /> ︎ Rothy’s 2019 ︎︎︎SS—20 MINI MAG THE GARDEN WALK︎︎︎ https://drex.studio/Garden-Walk Fri, 31 Jul 2020 03:17:54 +0000 drex.studio https://drex.studio/Garden-Walk A one day in-studio floral editorial. 01. 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src="https://freight.cargo.site/w/1000/i/847f494696fdb998b1af02400e9fbba4527d089b4880d6b2ac4a20d4e30c0ef3/Group-618.png" /> ︎ Rothy’s 2020 ︎︎︎THE MOVEMENT 3 IN 3︎︎︎ https://drex.studio/3-in-3-1 Fri, 31 Jul 2020 23:44:06 +0000 drex.studio https://drex.studio/3-in-3-1 A one day in-studio production shot in Chelsea, NYC. Created in collaboration with the Icon/Thinx creative team. 01.&nbsp;ICON (now Speax) 3 in 3 Campaign Inspired by real leaking women. Celebrating World Continence Week, This campaign was created to educate and empower women to speak out and support those 1 in 3 of us who leak a little. Not just (y)ours. #threeinthree <img width="1728" height="1152" width_o="1728" height_o="1152" data-src="https://freight.cargo.site/t/original/i/d77416221b3aa2609333f7e380ae37ce46f0b7a748581a4483290efed61f7baf/MockupMaison_DD_E05.png" data-mid="152436563" border="0" src="https://freight.cargo.site/w/1000/i/d77416221b3aa2609333f7e380ae37ce46f0b7a748581a4483290efed61f7baf/MockupMaison_DD_E05.png" /> 02. Campaign Placements Homepage updates / Editorial landing page / Email / Digital Marketing / Social media <img width="4500" height="2912" width_o="4500" height_o="2912" data-src="https://freight.cargo.site/t/original/i/a5bc7ec36e1b7030a06c6e4bf044bb5116bc6a4c6ea5e9379e2e807008aa1e1e/Group-679.png" data-mid="78882979" border="0" src="https://freight.cargo.site/w/1000/i/a5bc7ec36e1b7030a06c6e4bf044bb5116bc6a4c6ea5e9379e2e807008aa1e1e/Group-679.png" /> <img width="2250" height="1456" width_o="2250" height_o="1456" data-src="https://freight.cargo.site/t/original/i/a816e75ff7b3424211e0adeaec8f3eb8fb4a18db8cf0037d9e8228c14e3d15ea/Group-634.png" data-mid="78842462" border="0" src="https://freight.cargo.site/w/1000/i/a816e75ff7b3424211e0adeaec8f3eb8fb4a18db8cf0037d9e8228c14e3d15ea/Group-634.png" /> <img width="2764" height="1642" width_o="2764" height_o="1642" data-src="https://freight.cargo.site/t/original/i/75d689d90c2667ad8088a5d0f3ff2f8f413c6a013f761d8cf4eb9e1be6a96643/Group-631.png" data-mid="78842465" border="0" src="https://freight.cargo.site/w/1000/i/75d689d90c2667ad8088a5d0f3ff2f8f413c6a013f761d8cf4eb9e1be6a96643/Group-631.png" /> <img width="1400" height="947" width_o="1400" height_o="947" data-src="https://freight.cargo.site/t/original/i/8e6415ae9ba021f09564fb76d4b7fd319f79c1220ecbcf65d085535617632ef8/Mask-Group.png" data-mid="78842491" border="0" src="https://freight.cargo.site/w/1000/i/8e6415ae9ba021f09564fb76d4b7fd319f79c1220ecbcf65d085535617632ef8/Mask-Group.png" /> <img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/0a9e021e270859cc5aa83dbe9550794792ca1713debcba776482fc53d2c17b3e/180601_ICON_UNDIES_08_095_retouched.png" data-mid="78842490" border="0" src="https://freight.cargo.site/w/1000/i/0a9e021e270859cc5aa83dbe9550794792ca1713debcba776482fc53d2c17b3e/180601_ICON_UNDIES_08_095_retouched.png" /> <img width="1305" height="2100" width_o="1305" height_o="2100" data-src="https://freight.cargo.site/t/original/i/413432b586938ab79e6468fd680ba81f04e251a6261c56f10552ac8864d4e735/ICON_NYT.png" data-mid="78842488" border="0" src="https://freight.cargo.site/w/1000/i/413432b586938ab79e6468fd680ba81f04e251a6261c56f10552ac8864d4e735/ICON_NYT.png" /> <img width="1440" height="2100" width_o="1440" height_o="2100" data-src="https://freight.cargo.site/t/original/i/2cd94ad38aaa508db572850bd5e0acd456698874c8be56fcb2eb405b7f287e90/180601_ICON_UNDIES_04_139-1.png" data-mid="78842489" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/2cd94ad38aaa508db572850bd5e0acd456698874c8be56fcb2eb405b7f287e90/180601_ICON_UNDIES_04_139-1.png" /> Featured and published in the New York TImes for World Continence Week, 2018. <img width="1922" height="6164" width_o="1922" height_o="6164" data-src="https://freight.cargo.site/t/original/i/46e9b6ea22aaaa3756b63ebde2edb6a426303d0c873dfb84e81bb0e11639e5f4/Group-641.png" data-mid="78842486" border="0" src="https://freight.cargo.site/w/1000/i/46e9b6ea22aaaa3756b63ebde2edb6a426303d0c873dfb84e81bb0e11639e5f4/Group-641.png" /> ︎ &nbsp; &nbsp;︎ Icon / Thinx 2018 ︎︎︎THE GARDEN WALK HOME︎︎︎