DREX.STUDIO


Sarah Drexler*
aka Drexy Spice







A one day rooftop garden editorial production—

Campaign concept, art direction, wardrobe & prop styling, and design for Icon’s (now Speax) new spring colorway, Rose. Inspired by the Gertrude Stein quote, “A rose, is a rose, is a rose.”

Just like a woman, is a woman, is a woman and a leak, is a leak, is a leak; a rose is a rose is a rose. In other words, things are what they are but on any occasion Icon has got you covered with this budding new hue for Spring.

Mark
Info / CV        Selected Works—


                      01. SS—20 Mini Mag
                      02. The Movement
                      03. The Garden Walk
                      04. Jan Resort 2020
                      05. 3 in 3
                      06. A Rose is a Rose
                      07. Icon Videos
                      08. MISC.design
Art Direction & Design—Drexy Spice*
Creative Direction—Drexy Spice*
Photography—Bridget Collins
Props—Icon Team
Wardrobe & Styling—Drexy Spice*
Production—Icon/Thinx team




Icon (Speax) Rose is a rose Campaign—
Inspired by the Gertrude Stein quote—“A rose, is a rose, is a rose.”

Just like a woman, is a woman, is a woman and a leak, is a leak, is a leak; a rose is a rose is a rose. In other words, things are what they are but on any occasion Icon has got you covered with this budding new hue for Spring.



Campaign Placements—Homepage updates / Editorial landing page / Email / Digital Marketing / Social media / Seasonal Spotify playlist.

























︎    ︎

Icon / Thinx



Mark