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DREX.STUDIO



3 IN 3

NOT JUST (y)OURS



Concept, art direction, wardrobe + prop styling, logo design, editorial landing page, and full page ad featured and published in the New York Times for World Continence Week, 2018.

Celebrating World Continence Week, this campaign was created in collaboration with the Icon/Thinx creative team to educate and empower women to speak out and support those 1 in 3 of us who leak a little.




CLIENT

Thinx (ICON)

ROLE(S)

Concept / Direction / Props / Styling
Branding + Design

CREDITS


Concept & Art Direction:
Sarah Drexler

Props:
Sarah Drexler

Wardrobe—
Sarah Drexler

Design & Production—
Sarah Drexler

Photography—
Mary Fix
Mark
A one day in-studio production shot in Chelsea, NYC.
Created in collaboration with the Icon/Thinx creative team.





01. ICON (now Speax) 3 in 3 Campaign


Inspired by real leaking women.

Celebrating World Continence Week, This campaign was created to educate and empower women to speak out and support those 1 in 3 of us who leak a little. Not just (y)ours. #threeinthree







02. Campaign Placements


Homepage updates / Editorial landing page / Email / Digital Marketing / Social media
















Featured and published in the New York TImes for World Continence Week, 2018.







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Icon / Thinx 2018
Mark