Created in collaboration with the Icon/Thinx creative team.
01. ICON (now Speax) 3 in 3 Campaign
Inspired by real leaking women.
Celebrating World Continence Week, This campaign was created to educate and empower women to speak out and support those 1 in 3 of us who leak a little. Not just (y)ours. #threeinthree
![](https://freight.cargo.site/t/original/i/d77416221b3aa2609333f7e380ae37ce46f0b7a748581a4483290efed61f7baf/MockupMaison_DD_E05.png)
02. Campaign Placements
Homepage updates / Editorial landing page / Email / Digital Marketing / Social media
![](https://freight.cargo.site/t/original/i/a5bc7ec36e1b7030a06c6e4bf044bb5116bc6a4c6ea5e9379e2e807008aa1e1e/Group-679.png)
![](https://freight.cargo.site/t/original/i/a816e75ff7b3424211e0adeaec8f3eb8fb4a18db8cf0037d9e8228c14e3d15ea/Group-634.png)
![](https://freight.cargo.site/t/original/i/75d689d90c2667ad8088a5d0f3ff2f8f413c6a013f761d8cf4eb9e1be6a96643/Group-631.png)
![](https://freight.cargo.site/t/original/i/8e6415ae9ba021f09564fb76d4b7fd319f79c1220ecbcf65d085535617632ef8/Mask-Group.png)
![](https://freight.cargo.site/t/original/i/0a9e021e270859cc5aa83dbe9550794792ca1713debcba776482fc53d2c17b3e/180601_ICON_UNDIES_08_095_retouched.png)
![](https://freight.cargo.site/t/original/i/413432b586938ab79e6468fd680ba81f04e251a6261c56f10552ac8864d4e735/ICON_NYT.png)
![](https://freight.cargo.site/t/original/i/2cd94ad38aaa508db572850bd5e0acd456698874c8be56fcb2eb405b7f287e90/180601_ICON_UNDIES_04_139-1.png)
![](https://freight.cargo.site/t/original/i/46e9b6ea22aaaa3756b63ebde2edb6a426303d0c873dfb84e81bb0e11639e5f4/Group-641.png)
︎ ︎
Icon / Thinx 2018