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© 2021 SARAH DREXLER

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3 IN 3

NOT JUST ( y )OURS


Concept, art direction, wardrobe + prop styling, logo design, editorial landing page, and full page ad featured and published in the New York Times for World Continence Week, 2018.


Celebrating World Continence Week, this campaign was created in collaboration with the Icon/Thinx creative team to educate and empower women to speak out and support those 1 in 3 of us who leak a little.

CLIENT—

Thinx (ICON)

ROLE—

Art direction
Creative Direction
Props / Styling
Branding + Design


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Concept & Art Direction—
Drexy Spice*

Props—
Drexy Spice*

Wardrobe—
Drexy Spice*

Design & Production—
Drexy Spice*

Photography—
Mary Fix


Mark
A one day in-studio production shot in Chelsea, NYC.
Created in collaboration with the Icon/Thinx creative team.








ICON (now Speax) 3 in 3 Campaign—Inspired by real leaking women.
Celebrating World Continence Week, This campaign was created to educate and empower women to speak out and support those 1 in 3 of us who leak a little. Not just (y)ours. #threeinthree

Campaign Placements—Homepage updates / Editorial landing page / Email / Digital Marketing / Social media
















Featured and published in the New York TImes for World Continence Week, 2018.







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Icon / Thinx 2018
Mark