DREX.STUDIO

FOLLOW
YOUR GUT!

Health-Ade is a pioneering kombucha brand on a mission to champion gut health for all. Guided by the spirited motto “Follow Your Gut!”, they sought to inspire individual health and happiness from the inside out. To amplify their presence in the world of wellness & functional beverages, our Spring 2021 launch unveiled a fresh identity and bold campaign that reintroduced this bubbly brand to the world by connecting with new communities.

AGENCY

SISTER Global

CLIENT

Health･Ade Kombucha

ROLE

Sr. Art Director (Agency Side)

#guthealth #followyourgut
#boochoclock #healthade

CREDITS

Dream Team! :)

Director: @lanashah
DP: @bennncareyyy
Steadi: @cmacdonnell
1st ad: @kennetharnoldtaylor
1st ac: @dan.muchnik
2nd ac: @chastinnoblett
Gaffer: @just_lighting
Key grip: @lukeatmenow

EP(s):
@sweetbabyjudkins
@fox.and.leopard
@alexsanchez_64

Lifestyle Photographers:
@dritch + @kalebmarshall

Still Life Product Series shot by:
@sergiybarchuk

with prop styling by:
@angelawitmore

Set: @machenmachen
Wardrobe: @mindy_le_brock
Hair: @_uncle__lee_
MU: @danadelaney
Casting: @tallulahbernardcasting
Edit: @joisediting
Post: @okaystudio
Grade: @wvrdell
Sound Design: @_c_b_n_k_s_
Mix: @opm.london

3D Animation: @wangsoderstrom

Agency: @sister_global
Producers: @imababich + @amen_ta_that
Writer: @trialanderrorr
AD: @drexy___spice -(Sarah Drexler)
Acct Dir: @minhtu
Client AD: @cilla_the_killa_

MOOD JOURNEY, INFO

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