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SS—20
MINI MAG


Our SS/20 mini magazine was created to celebrate earth month, highlight the launch of new colorways, and promote the launch of our first ever sandal silhouettes.

Inspired by the lush tones and raw textures of the desert—deep rusts, dusty pastels, and crisp blue skies.




CLIENT

Rothy’s

ROLE(S)

Concept / Direction / Design

CREDITS


Creative Direction:
Lindsey Bissing

Art Direction:
Sarah Drexler

Design:
Sarah Drexler

Illustration:
Gretchen Röehrs

Photography:
Agnes Lloyd Platt

Props:
Chime Serra

Wardrobe:
Lauren Goodman

Production:
Bauie/Anne Slater
Mark
A two day on-location editorial production and 36 pg.
printed catalog.







01. SS/20 Mini Magazine


The strategy around this editorial was to acquire new customers, push fashion credibility, spread brand awareness, and to celebrate mother earth alongside Rothy’s love for living sustainability.






Created with mother nature in mind—This 36 page editorial was printed on 100% recycled paper and our production was shot sustainably!



02. Two days on location


Day 01:
Shot in the Venice beach home of LA based photographer and architect Philip Dixon.

Day 02:
Shot in California’s Red Rock Canyon state park.




















































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Rothy’s 2020
Mark