© 2021 SARAH DREXLER


SS—20
MINI MAG


Our SS/20 mini magazine was created to celebrate earth month, highlight the launch of new colorways, and promote the launch of our first ever sandal silhouettes. Inspired by the lush tones and raw textures of the desert—deep rusts, dusty pastels, and crisp blue skies.

The strategy around this editorial was to acquire new customers, push fashion credibility, spread brand awareness, and to celebrate mother earth alongside our love for living sustainability.




Day 1︎︎︎
Shot in the Venice beach home of LA based
photographer and architect Philip Dixon.



Day 2︎︎︎
Shot in California’s Red Rock Canyon state park.

CLIENT—

Rothy’s

ROLE—

Art direction + Design


_
Creative Direction—
Lindsey Bissing

Art Direction—
Drexy Spice*

Design—
Drexy Spice*

Illustration—
Gretchen Röehrs

Photography—
Agnes Lloyd Platt

Props—
Chime Serra

Wardrobe—
Lauren Goodman

Production—
Bauie/Anne Slater

Mark
A two day on-location editorial production
and 36 pg. printed catalog.










Created with mother nature in mind—This 36 page editorial was printed on 100% recycled paper!




















































︎

Rothy’s 2020



Mark