© 2021 SARAH DREXLER

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OURA RING
IN-APP CONTENT


Creating edu-taining content that connects with users on a human level.

Oura Ring’s curated in-app content is designed to be thoughtful and approachable. Whether taking their first steps or making giant leaps on their health journey, our goal was to meet our users where they are and “empower every person to own their inner potential.”

Our approach to this video series aimed to create a connection with new users through montages that represent experiences that could be relatable with their own lives.

Using a diverse cast of animated characters we helped our users visualize how Oura supports them throughout their day to day—Establishing ourselves as their personal guide and empowering them on their daily journey to better health, all while showcasing the details of Oura’s in-app experience and UI.

In the four chapters (covering Sleep, Activity, Readiness, and Why Sleep Matters) that follow the main video, we dive deeper into the data and explain how different contributing factors of users daily routine affect and make up Oura’s three main scores. These short videos also explain how various environmental and behavioral changes in a person’s routine can influence each score.

CLIENT—

Oura Ring



ROLE—

Creative Direction +
Art Director


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Creative Direction—
Abdul Wahid Ovaice +
Drexy Spice*

Art Direction—
Drexy Spice*

Illustration—
Victoria Morse +
Scholar team

Animation—
Scholar

Mark
Created in collaboration with animation studio Scholar
and the Oura Ring creative team.





Welcome to Oura—Intro Video









Character Line-up—









Four Additional Chapters—
(Covering Sleep, Activity, Readiness, and Why Sleep Matters)













No. 1—Sleep









No. 2—Activity









No. 3—Readiness









No. 4—Why Sleep Matters








Process + Creative Direction—










Storyboards—







︎

Oura Ring 2021



Mark