© 2021 SARAH DREXLER

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HUMMINGBIRD
X UPPERQUAD


Hummingbird helps institutions fight financial crime using better communications and technology. We collaborated with the Hummingbird team to develop a new brand language and interactive experience around a new logomark created by @jessicahische. Custom guilloché-style patterns (evoking the feeling of currency) were combined with vibrant gradients and photorealistic illustrations in textural mosaics.

See more at http://hummingbird.co

AGENCY—

Upperquad

CLIENT—

Hummingbird

ROLE—

Art direction
+ Illustration



_
Creative Direction—
Antonio Mondragon

Art Direction—
Drexy Spice*

Illustration—
Drexy Spice*

Logo Mark Development—
@jessicahische @jessicastrelioff

Custom Typography—
@pangram.pangram

Web Design—
Upperquad

Development—
Upperquad




Mark
Created with some of the best in collaboration
with Upperquad. :)









Custom guilloché-style patterns, inspired by the look and feel of currency, combined with photorealistic illustrations create rich textural mosaics which serve as the foundational elements of a refreshed brand toolkit created for Hummingbird.





A simple square grid in two different densities act as the base for spot and hero illustrations. The smaller 8x8 density captures simpler ideas while the larger 12x12 grid allows for more visual and conceptual complexity.




Custom icononography + portrait styles.





Product concepts reimagined as conceptual and educational illustrations.




Illustrations in-use across the Hummingbird website and various branded assets.












Behind the design.





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Hummingbird 2021



Mark