DREX.STUDIO



HUMMINGBIRD
X UPPERQUAD



Hummingbird helps institutions fight financial crime using better communications and technology. We collaborated with the Hummingbird team to develop a new brand language and interactive experience around a new logomark created by @jessicahische. Custom guilloché-style patterns (evoking the feeling of currency) were combined with vibrant gradients and photorealistic illustrations in textural mosaics.



See more at http://hummingbird.co





AGENCY

Upperquad

CLIENT

Hummingbird

ROLE(S)

Art Direction + Illustration

CREDITS


Creative Direction:
Antonio Mondragon

Art Direction:
Sarah Drexler

Illustration:
Sarah Drexler

Logo Mark Development:@jessicahische @jessicastrelioff

Custom Typography:
@pangram.pangram

Web Design:
Upperquad

Development:
Upperquad
Mark
Created with some of the best in collaboration
with SF based studio Upperquad. :)






01. Custom guilloché-style patterns






Inspired by the look and feel of currency, combined with photorealistic illustrations create rich textural mosaics which serve as the foundational elements of a refreshed brand toolkit created for Hummingbird.





A simple square grid in two different densities act as the base for spot and hero illustrations. The smaller 8x8 density captures simpler ideas while the larger 12x12 grid allows for more visual and conceptual complexity.



O2. Custom icononography + portrait styles







03. Product concepts reimagined






As conceptual and educational illustrations.



04. Mosaics In-Use





Across the Hummingbird website and various branded assets.












05. Behind the design.








︎

Hummingbird 2021



Mark