SPICE UP YOUR LIFE!

SARAH DREXLER
AKA DREXY SPICE*





*A deeply passionate and multidisciplinary artist, Spice Girl, and cat mom of two—specializing in a variety of disciplines ranging from branding and editorial design to art direction, concept, and strategy for high-level campaigns and photo/video shoot productions.










Mark






Drex.studio

Freelance, Creative Director + Designer—Ongoing

Clients Include—Health-Ade, Hummingbird, Motto Dental, Paravel, Soylent, Sister Studio (NYC/LDN), Chalk 242 (NYC/CHI) and Upperquad (SF).


Chalk 242

ACD, Freelance—May 2022 - Ongoing

Responsible for the conceptualization, art direction, and creative direction of several projects and campaigns developed alongside the creative team at NYC/CHI-based creative agency Chalk 242.


Oura Ring

Senior Art Director—Mar. 2021 - July 2021

Developed and defined a new style of human centered cultural content and lifestyle photography for fitness health and wellness brand Oura Ring. In collaboration with our in house Illustrator, copy writer, product team and animation studio Scholar conceptualized, art directed and developed a new animated educational In-App content series. Led the team in establishing what Oura’s new content illustration, animation and photography style looks like across print, web, e-comm and all social channels. As well as developed photo guidelines and process for all ambassador and lifestyle photoshoots.


SISTER Studio x Health-Ade

Senior Art Director, Freelance—Oct. 2020 - March 2021

In collaboration with NYC/London based Design Studio, SISTER Studio, conceptualized and art directed a rebrand campaign product and lifestyle photo shoot and anthem film “Follow Your Gut” for Health-Ade Kombucha.


Rothy’s

Art Director—Sep 2018 - April 2020

Thinx

Design Lead, Icon—Dec 2017 - Sep 2018

Birchbox

Senior Designer, Freelance—May 2016 - Apr 2017

Wondersauce

Designer—Oct 2015 - Nov 2016


Pentagram / Bike New York

Designer, In-house—Nov 2014 - Mar 2015


Skills


Photo / Video Art Direction
Concept + Strategy
Art Direction
Photo Styling
Visual Design
Editorial Design
Branding
Typography
Illustration
Photography
Print / Publication
Packaging Design
Environmental Design
Experiential Design
Presentation Design
Basic HTML / CSS
Interactive Design
Responsive Design
Moodboarding
Wireframing


Software


Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
Sketch
Capture One
Lightroom
Keynote


Education


The Art Institute of Houston
BFA, Graphic Design
2008—2011


Hobbies


Taking photos.

Hiking.
Exploring.
Trying + discovering new things.


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