SPICE UP YOUR LIFE!

SARAH DREXLER
AKA DREXY SPICE





A creative director whose practice is informed by deep research, a relentless pursuit of authenticity, and a passion for crafting captivating visual narratives.

Sarah brings 10+ years of experience in diverse fields like sustainable fashion, beauty, health + wellness, CPG, and wearable technology. Specializing in photo/video art direction, brand development, 360° campaigns, creative strategy, and visual design.




Always looking for new connections and spicy collaborations. ︎











Mark





FREELANCE ︎︎︎

Drex.studio

Creative Director—Ongoing

Clients Include—Birchbox, Health-Ade, Hummingbird, Komun, Paravel, Motto, Jupiter, OGX, Foster Grant, Biggby Coffee, A+ Type Foundry, SISTER Studio (NYC/LDN), Upperquad (SF), Chalk 242 (NYC/CHI), Ready Set Rocket (NYC), and MMB (BOSTON)


︎︎︎ Chalk 242
ACD, Freelance—May 2022 - March 2023

Led the Chalk 242 team in developing fresh perspectives, meaningful campaign concepts, and creative executions for several of their clients and projects. Focusing mainly on defining and developing the visual style and brand language for millennial/gen z-targeted dental aligner brand, Motto.


︎︎︎ SISTER Studio x Health-Ade
Senior Art Director, Freelance—Oct. 2020 - March 2021

Collaborated alongside the SISTER Studio team in conceptualizing and art directing a re-brand campaign, product and lifestyle photoshoot, and anthem film—
“Follow Your Gut” for Health-Ade Kombucha. Focusing on defining HA’s visual style, approach to lifestyle and brand imagery, as well as building a new brand asset library for use across all brand touchpoints.


︎︎︎ Birchbox
Senior Designer, Freelance—May 2016 - Apr 2017





FULL-TIME ︎︎︎

Oura Ring

Senior Art Director—Mar. 2021 - July 2021

Rothy’s

Art Director—Sep 2018 - April 2020

Thinx

Design Lead, Icon—Dec 2017 - Sep 2018


Wondersauce

Designer—Oct 2015 - Nov 2016


Pentagram / BNY

Designer, In-house—Nov 2014 - May 2015



Skills


Photo/Video Art Direction
Visual Storytelling
Concept + Strategy
Pre/Post Production
Photo Styling
Brand Strategy/Identity
Typography
Illustration
Photography
Print/Publication
Packaging Design
Editorial Design
Environmental Design
Interactive Design
Experiential Design
Presentation Design
Moodboarding
Storyboarding
Wireframing



Software


Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
Sketch
Capture One
Lightroom
Keynote



Education


The Art Institute of Houston
BFA, Graphic Design
2008—2011



Hobbies


Solving problems with creative solutions.

Documenting life by taking photos.

Inspired by nature.
Hiking.
Exploring.

Trying + discovering new things.