Previously︎︎︎

Oura Ring

Senior Art Director—Mar. 2021 - July 2021

Developed and defined a new style of human centered cultural content and lifestyle photography for fitness health and wellness brand Oura Ring. In collaboration with our in house Illustrator, copy writer, product team and animation studio Scholar conceptualized, art directed and developed a new animated educational In-App content series. Led the team in establishing what Oura’s new content illustration, animation and photography style looks like across print, web, e-comm and all social channels. As well as developed photo guidelines and process for all ambassador and lifestyle photoshoots.

SISTER Studio x Health-Ade
Senior Art Director, Freelance—Oct. 2020 - March 2021

In collaboration with NYC/London based Design Studio, SISTER Studio, conceptualized and art directed a rebrand campaign product and lifestyle photo shoot and anthem film “Follow Your Gut” for Health-Ade Kombucha.

Rothy’s
Art Director—Sep 2018 - April 2020

Led the charge in conceptualizing and art directing on-site at Rothy’s studio and lifestyle photo shoots in collaboration with various photographers, stylists, and photo crews in California / New York. Oversaw creative while collaborating with our Sr. Designers to concept and execute campaign, seasonal, and evergreen assets for web and across all channels. Worked with the team to evolve and apply our brand imagery to designs for use across all print and digital placements as well as elevated the Rothy’s brand look and feel into a high-end fashion category space.

Thinx
Design Lead, Icon—Dec 2017 - Sep 2018


Birchbox
Sr. Designer, Freelance—May 2016 - Apr 2017


Wondersauce
Designer—Oct 2015 - Nov 2016


This Also
Designer—Mar 2015 - Aug 2015


Pentagram / Bike New York
Designer, In-house—Nov 2014 - Mar 2015

Skills︎

Photo / Video Art Direction
Photo Styling
Art Direction
Visual Design
Editorial Design
Branding
Typography
Illustration
Photography
Print / Publication
Packaging Design
Environmental Design
Experiential Design
Presentation Design
Basic HTML / CSS
Interactive Design
Responsive Design
Concept / Strategy
Wireframing

Hobbies︎

︎ Taking photos.
︎ Being creative.

Hiking
Exploring
Riding my bike
Shooting hoops

+
Watching nostalgic 90’s TV shows. Like...

Software︎

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
Sketch
Capture One
Lightroom
Keynote

Education︎

The Art Institute of Houston
BFA, Graphic Design
2008—2011