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Drex.studio

_{Freelance, Creative Director + Designer—Ongoing}
Clients Include—Health-Ade, Hummingbird, Motto Dental, Paravel, Soylent, Sister Studio (NYC/LDN), Chalk 242 (NYC/CHI) and Upperquad (SF).

Chalk 242

_{ACD, Freelance—May 2022 - Aug 2022}
Responsible for the conceptualization, art direction, and creative direction of several projects and campaigns developed alongside the creative team at NYC/CHI-based creative agency Chalk 242.

Oura Ring

_{Senior Art Director—Mar. 2021 - July 2021}
Developed and defined a new style of human centered cultural content and lifestyle photography for fitness health and wellness brand Oura Ring. In collaboration with our in house Illustrator, copy writer, product team and animation studio Scholar conceptualized, art directed and developed a new animated educational In-App content series. Led the team in establishing what Oura’s new content illustration, animation and photography style looks like across print, web, e-comm and all social channels. As well as developed photo guidelines and process for all ambassador and lifestyle photoshoots.

SISTER Studio x Health-Ade

_{Senior Art Director, Freelance—Oct. 2020 - March 2021}
In collaboration with NYC/London based Design Studio, SISTER Studio, conceptualized and art directed a rebrand campaign product and lifestyle photo shoot and anthem film “Follow Your Gut” for Health-Ade Kombucha.

Rothy’s

_{Art Director—Sep 2018 - April 2020}

Thinx

_{Design Lead, Icon—Dec 2017 - Sep 2018}

Birchbox

_{Senior Designer, Freelance—May 2016 - Apr 2017}

Wondersauce

_{Designer—Oct 2015 - Nov 2016}

Pentagram / Bike New York

_{Designer, In-house—Nov 2014 - Mar 2015}

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Skills

Photo / Video Art Direction
Concept + Strategy
Art Direction
Photo Styling
Visual Design
Editorial Design
Branding
Typography
Illustration
Photography
Print / Publication
Packaging Design
Environmental Design
Experiential Design
Presentation Design
Basic HTML / CSS
Interactive Design
Responsive Design
Moodboarding
Wireframing

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Software

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
Sketch
Capture One
Lightroom
Keynote

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Education

The Art Institute of Houston
BFA, Graphic Design
2008—2011

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Hobbies

Taking photos.

Hiking.
Exploring.
Trying + discovering new things.

+
Watching nostalgic 90’s
TV shows. Like...