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DREX.STUDIO



THE
MOVEMENT




Campaign concept, art direction, and design for Rothy’s Summer 2019 collection—Introducing a breathable new mesh design for warmer months.

Inspired by a fresh summer breeze and the sun on your toes. Celebrating comfort, style, and sustainability.




CLIENT

Rothy’s

ROLE(S)

Concept / Direction / Design

CREDITS


Creative Direction:
Sarah Drexler

Art Direction & Design:
Sarah Drexler

Photography:
Maria Del Rio

Props:
Bryson Gill

Wardrobe:
Suchandra Bullock

Production:
Anne Slater

Model:
Annie B.

Mark
A one day in studio editorial photoshoot.







01. The Movement collection


Campaign Placements:
Homepage updates / Editorial landing page / Social media






























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Rothy’s 2019
Mark