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PUT YOUR BEST
FACE FORWARD!



Motto aims to provide straighter teeth for fewer dollars—Better, brighter chompers for about half the price of Invisalign to be exact. Slaying smiles in just 6 months or less (doc included).

Motto’s motto:

Put Your Best Face Forward (or PYBFF for short)

This bold and colorful brand launch campaign was created to define the high-level look and feel for Motto’s marketing communications and photographic style.




AGENCY

CHALK 242

CLIENT

Motto Clear Aligners

ROLE

ACD (Agency Side)


#putyourbestfaceforward
#PYBFF

CREDITS


Concept, design + creative direction:
Sarah Drexler

Lifestyle Photographers:
@kaylavarley + @valeria.sartoo

Production: @erika_alexandria + Navia Vision

Set + Props: Juliana Mesa 
Wardrobe: Anna Ruiz
Hair + MU: Virginia Lefay
Retouching: They Studio
Mark
A two day lifestyle photoshoot and brand launch campaign.

Created in collaboration with Motto Clear Aligners,
and creative agency Chalk 242.




01. P.Y.B.F.F. Campaign Photoshoot


This bold mouth-centered, colorful, and expressive brand launch campaign encourages new users to let loose, celebrate their smile, and awaken their mouths full potential with Motto.

Concept, Design + Creative Direction: @drexy___spice —(Sarah Drexler)




 


Shot on location in Miami, FL 22’.

Photographers: @kaylavarley + @valeria.sartoo
Production: @erika_alexandria + Navia Vision
Set + Props: Juliana Mesa
Wardrobe: Anna Ruiz // Hair + MU: Virginia Lefay
Retouching: They Studio









02. Campaign Placements




OOH







In-Store

03. Social, Stickers + Smile Swag




Silly selfie contest and other social applications.





Stickers + Smile Swag











04. Brand Photoshoot


Defining Motto’s photographic style through bold, colorful, and expressive imagery.











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Motto x Chalk 242 2022
Mark